UC Santa Cruz is a complex and diverse place. Rooted in this complexity are some foundational attributes that make us distinctive.
This messaging platform was designed to help you integrate these attributes into your communications. It is intended to be a guide, to give you the essential elements so you can craft your message in a way that is right for your audience, while conveying the singular spirit of UC Santa Cruz.
The UC Santa Cruz Brand Story
It is important to understand the history of UC Santa Cruz in order to get a sense of how our brand came to be. Read the story.