The consistent use of color, typography, photography and white space helps to create a look that, when done correctly, is easy to identify as representing a brand.
Proper usage of the UC Santa Cruz logotype.
Consistent use of fonts, or type, is an easy way to the make communications look like they come from the same place.
We all like a little color. It sets a tone, defines space and has impact. These guidelines are designed to help you take advantage of these opportunities.
Composition, grids, and design elements come together here with some ready to use templates.
University Relations has commissioned a collection of illustrations featuring our beloved mascot Sammy the Slug.
Virtual backgrounds for Zoom and other video conferencing apps.
Video is a great medium and a popular one and if done right, it will get shared. In this section are some tips to help you commission or create a video of your own.
A great picture is worth a thousand words (and a lot of money). In this section you will find photography resources and tips for creating your own high-impact images.
Standard rates and procedures for filming, still photography and videography shoots at UC Santa Cruz