We all like a little color. It sets a tone, defines space and has impact. The guidelines below are designed to help you take advantage of these opportunities.
We are a vibrant campus and our color palette reflects this. Bold swatches of color are a common element in our designs. We very rarely use tints or screens of our colors.
Primary Colors
The UC Santa Cruz primary colors are blue and gold. These two colors are unifying elements for all 10 of the UC campuses and an important part of the UC Santa Cruz brand. The UC Santa Cruz blue and gold are the colors we use the most.
Primary Blue
Coated PMS: 541C
CMYK: 100C 57M 0Y 38K
UnCoated PMS: 2945U
CMYK: 100C 45M 0Y 14K
RGB: R0 G60 B108
HEX: #003c6c
Primary Yellow
Coated PMS: 116
CMYK: 0C 16M 100Y 0K
UnCoated PMS: 109U
CMYK: 0C 10M 100Y 0K
RGB: R253 G199 B0
HEX: #fdc700
Secondary Colors
Correctly utilizing a secondary color palette, one that compliments our blue and gold, is way to make a design more distinctive while still bringing consistency that is so essential to building brand recognition.
Coated
PMS: 300C
CMYK: 100C 44M 0Y 0K
UnCoated
PMS: 3005U
CMYK: 0C 100M 15Y 4K
RGB: R0 G106 B173
HEX: #006aad
Coated
PMS: 299C
CMYK: 69C 10M 0Y 0K
UnCoated
PMS: 2995U
CMYK: 90C 11M 0Y 0K
RGB: R19 G165 B220
HEX: #13a5dc
Coated
PMS: 3145C
CMYK: 100C 10M 29Y 20K
UnCoated
PMS: 3145U
CMYK: 100C 10M 29Y 20K
RGB: R0 G121 B136
HEX: #007988
Coated
PMS: 1375C
CMYK: 0C 40M 100Y 0K
UnCoated
PMS: 137U
CMYK: 0C 35M 100Y 0K
RGB: R242 G152 B19
HEX: #f29813
Coated
PMS: 1235C
CMYK: 0C 25M 100Y 0K
UnCoated
PMS: 116U
CMYK: 0C 16M 100Y 0K
RGB: R255 G191 B0
HEX: #ffbf00
Coated
PMS: 390C
CMYK: 0C 25M 100Y 0K
UnCoated
PMS: 381U
CMYK: 20C 0M 91Y 0K
RGB: R253 G199 B0
HEX: #93c02d
Rubine Red
Coated
PMS: Rubine RedC
CMYK: 0C 100M 15Y 4K
UnCoated
PMS: Rubine RedU
CMYK: 0C 100M 15Y 4K
RGB: R218 G33 B109
HEX: #da216d
White Space
We like white space too. It allows color to pop and type to breath. It can bring relief (contrast) to a colorful photo or a dynamic spread. Link to examples of white space