Look to these emails for ideas on how to format your email template and keep branding consistent. Examples best viewed on desktop.
From: Office of Planned Giving
Subject Line: Optimize retirement assets–Planned Giving May 2019
Audience: Planned giving prospects, retirees, friends of the university
Key statistics: 2,663 sent emails; unique open rate: 21%; unique # of clicks: 39
Volunteer invitation with clear call to action
From line: Slug to Slug
Subject line: Volunteer for Giving Day 2019
Audience: UC Santa Cruz students
Key statistics: 4,025 sent emails; unique open rate: 46%; unique # of clicks: 19
Save the date months before a major event
From line: UC Santa Cruz Special Events
Subject line: Save the Date: 2019 Mandel Lecture
Audience: Everyone invited to last year’s lecture, plus all RSVPs to the LASER event and Kraw lecture
Key statistics: 39,996 sent emails; unique open rate: 27%; unique # of clicks: 197
Visit our Button Builder tool on the UC Santa Cruz GitHub page to build your own custom buttons.