Email is a great way to share information about campus events and news with the campus community as well as alumni, donors, and friends of UC Santa Cruz.
UC Santa Cruz University Relations (UR) provides staff (in UR and across campus) free access to Marketing Cloud, an online email marketing tool, for sending UC Santa Cruz branded emails to our alumni, donors, and friends. Additionally, Tuesday Newsday is the weekly campus newsletter sent to faculty, staff, and students.
Flow
An introduction to the Marketing Cloud email marketing tool and the step-by-step workflow you will use to build and send UC Santa Cruz branded marketing emails to alumni, donors, and friends.
Accessibility
A simple check list of best practices for making your UC Santa Cruz branded email content readily accessible to recipients of all abilities. You are encouraged to implement these practices into your emails.
Training and Support
Introduction to Marketing Cloud Email includes how to log in to Marketing Cloud, build an email step-by-step and best practices. This is a monthly training held online through the Zoom conferencing software. All trainings are free to UC Santa Cruz staff.
Tuesday Newsday
"Tuesday Newsday" is the weekly campus newsletter, delivered by email on Tuesdays to faculty, staff, and students. The publication, launched in fall 2014, provides an easy way for the campus community to learn about research success, student achievement, campus announcements, and much more.
Examples
See visual examples of consistently branded UC Santa Cruz emails. Also, information for building your custom call-to-action (CTA) buttons to insert into your emails.