INSPIRING CHANGE – Communications and Marketing

November 15, 2025 marked the public launch of Inspiring Change: The Campaign for UC Santa Cruz. This milestone was an activation moment for communicators across campus to integrate campaign messages and graphics into appropriate communications and events. On these pages, you will find guidance on how to use the graphics, tone, and style that distinguish the campaign.

Go to the graphic toolkit

CAMPAIGN PRIORITIES

Life-changing educational experiences for every student
Bold solutions to climate and environmental challenges
Health and wellness for our region and the world
Research and innovation that open new frontiers
Creativity, artistic  expression, and transformative dialogue

PERSONALITY: How the campaign should feel

When writing about Inspiring Change, choose one or two (at the most) of the following personality traits to guide your copy.

Optimistic: uplifting, doing good, positive
Consequential: significant, impactful, meaningful
Boundlessly Curious: daring, unorthodox, inquisitive
Socially Conscious: responsible, mindful, just
Accessibly Intellectual: wise, approachable, smart
Assured: grounded, confident, centered

PURPOSE: What the campaign is about

Advancing world-changing ideas and solutions that benefit all.

Why UC Santa Cruz? Because we stand out amongst U.S. research universities. We have the courage to be different, question the accepted, and dare to make things better for all. Our values compel us to do right by the world through rigor and excellence in teaching, research, and innovation, exemplified by all who take part in this work. Our students and scholars represent the diverse communities and interdisciplinary pursuits that will define the future of California and the country.

Why now? Because our community, California, and the world are showing us exactly what is needed. And UC Santa Cruz is assembling vital solutions and venturing new pathways to deliver them.

NARRATIVE

UC Santa Cruz is a place of change. Powerful, lasting, redefining change. Change, defined by those involved in it.

Here, we turn ambitions into answers and learners into leaders, ideas into action and gifts into impact.

Rooted in a firm foundation of inclusivity, creativity, and collaboration, we grow to meet the needs of tomorrow. And push forward.

From Monterey Bay to Silicon Valley, from the state of California to the outer limits of our universe, we change the future on every front.

Proactively adapting, intentionally engaging. Researching and discovering the solutions that cross geographical borders and generational boundaries.

Because it’s what the world needs. Because it’s what we do best. And because with your gift, we can do even more.

Together, we are amplifying voices, pursuing our collective vision, and inspiring the kind of change we’ve always wanted to see in the world.

INSPIRING CHANGE: The Campaign for UC Santa Cruz.