Brand Guide
The UC Santa Cruz brand is built on a promise—a promise of an experience that has innovation and justice at its core. This experience is a journey—one that gives rise to diverse perspectives and ensures all voices are heard. How we tell stories of these experiences through words, images, and graphics is an opportunity to reinforce our reputation and be seen for who we are and what we stand for.
The UC Santa Cruz identity
Get the guidelines for the proper usage of the UC Santa Cruz logo and its sub-brands.
Typography
Get Roboto, the official typeface for UC Santa Cruz
Color
Find the color palette that helps set a tone, defines space and is distinctive.
Mascot illustrations
Sammy the Slug library of illustrations have been commissioned for everyone on campus to use.
Have questions? Need clarification? Reach out.
Lisa Nielsen, Senior Director of Marketing and Creative Services
Miranda Powell, Creative Project Manager & Graphic Designer