The campaign identity should be used on all fundraising materials and event promotions when appropriate.
The official UC Santa Cruz logo should be somewhere on our communication. Below is an example of how to place the two identities next to each other, otherwise known as our ‘logo lockup’.
Download logo files
For use when creating print materials such as flyers, signs, and brochures.
For use on digital platforms such as the web, presentations, and emails.
Logo colors
The UC Santa Cruz primary colors are blue and gold and we have leveraged these on the campaign identity.
Primary Blue Coated
PMS: 541C
CMYK: 100C 57M 0Y 38K
UnCoated
PMS: 2945U
CMYK: 100C 45M 0Y 14K
RGB: R0 G60 B108
HEX: #003c6c
Primary Yellow Coated
PMS: 116
CMYK: 0C 16M 100Y 0K
UnCoated
PMS: 109U
CMYK: 0C 10M 100Y 0K
RGB: R253 G199 B0
HEX: #fdc700