Media Relations
The News and Media Relations team shares the story of UC Santa Cruz with the world. We promote the university’s research, scholarship, and achievements; collaborate with faculty, staff, and leadership on public messaging; and work directly with journalists to elevate UC Santa Cruz’s visibility across local, national, and global media.
Public information
As a public university, many UC Santa Cruz documents—memos, emails, budgets, and more—are subject to scrutiny from reporters, taxpayers, and others. Get the details.
Working with the media
Members of the communications and media relations team serve as the primary point of contact between UC Santa Cruz and the media. They facilitate interviews, provide background information, coordinate press releases, and help ensure accurate and timely coverage of university-related topics. Here are some best practices.
Media outreach for industry contracts
Policy regarding media outreach for industry contracts. Read our policy.
Media relations templates
Communications and Marketing has templates to help you start drafting news stories, news briefs, and media advisories.
Media training
Effective media engagement takes preparation. Our media training guidelines offer strategies for communicating clearly, confidently, and accurately in interviews. We also offer training sessions upon request.
Use of the UC name
Read the policy for using the UC name.
Writing and publishing an opinion column
Op-eds are a powerful way to share your expertise and perspective with the public. They elevate public discourse, help shape conversations around complex issues, and can influence policy makers, elected officials, and community leaders. Learn more about how to write an effective op-ed.
Have questions? Need clarification? Reach out.
You can email team members to share a story idea, learn more about working with the media, or to answer any questions you may have about the media.