Photography and Video Guidance

There is a full library of photos and videos open to everyone at UC Santa Cruz for use on their sites and promotional materials.

Can’t find what need in the campus photo/video library? Don’t have resources to hire a professional? Below you will find some guidance on capturing your own.

People and portraits

What makes UC Santa Cruz great is it’s people—below are tips for capturing them in the best possible way.

  • When you use images of people, strive to reflect our diverse community in terms of ethnicity, age, and physical ability.
  • Think cover shot, not passport photo.
  • Shoot in soft light, without a flash—harsh or overhead light exaggerates shadows on people faces.
  • Look for flattering angles.
  • Shoot lots of frames. Open mouths, closed eyes, funny expressions are hard to avoid. Be prepared to spend time editing.

Environment

Capturing the drama and beauty of campus can be tricky. When shooting outside, shoot in the early morning or late afternoon. Your shadows will be more interesting and there is greater potential for dramatic light.

Taking photos and video in labs

We all play an important role in promoting a campus environment where students and employees are equipped to work safely. It’s important that UC safety protocols are reflected in photos and video taken in campus laboratories. Each person must promote and model best practices in safety, including wearing the proper personal protective equipment, or PPE.

Laboratory coats (or equivalent protective garments) and protective eyewear are required to be worn by all workers working with hazardous materials. In addition, laboratory personnel occupying the adjacent area, who have the potential to be exposed to chemical splashes or other hazards as determined by SOP requirements and/or the laboratory hazard assessment, are required to wear laboratory coats (or equivalent protective garments) and protective eyewear.

Additionally, individuals taking photos or video and support staff should also wear appropriate PPE.

Have questions? Need clarification? Reach out.

Carolyn Lagattuta Communications & Marketing Exec. Assistant and Staff Photographer 

Nick Gonzales Senior Videographer

Release forms

Obtain written permission of any people shown in any photographs (using the forms below):

Additional resources

Last modified: Oct 08, 2025