K – Communications & Marketing

This Style Guide for the UC Santa Cruz campus is based on:

The UCOP style guide (University of California Brand Guidelines: Editorial)
The previous UC Santa Cruz Guide to Editorial Style.
Input from UC Santa Cruz editorial staff (University Relations, Admissions, Registrar).

This style guide is also based on three primary references:

The Associated Press Stylebook (online or print—referred to throughout this guide as “AP”).
Webster’s New World College Dictionary, Fifth Edition: First reference for spelling, style, usage, and geographic names.
The Elements of Style, William Strunk Jr. and E. B. White, a classic guide to effective writing and good background reading.

UC Santa Cruz style differs in several ways from the references above, and these differences have been noted.

K – Editorial Style Guide