The consistent use of color, typography, photography and white space helps to create a look that, when done correctly, is easy to identify as representing a brand.
Typography
Consistent use of fonts, or type, is an easy way to the make communications look like they come from the same place.
Color
We all like a little color. It sets a tone, defines space and has impact. These guidelines are designed to help you take advantage of these opportunities.
Templates
Composition, grids, and design elements come together here with some ready to use templates.
Sammy the Slug illustrations
University Relations has commissioned a collection of illustrations featuring our beloved mascot Sammy the Slug.
Videography
Video is a great medium and a popular one and if done right, it will get shared. In this section are some tips to help you commission or create a video of your own.
Photography
A great picture is worth a thousand words (and a lot of money). In this section you will find photography resources and tips for creating your own high-impact images.
Location filming and still photography
Standard rates and procedures for filming, still photography and videography shoots at UC Santa Cruz